It took a visionary to open a dedicated cycle clothing and nutrition store in Melbourne in 1991. Cycling was a sport over there in Europe, cars were king and few people rode to work or for leisure it seemed. And Beach Rd was popular for the cyclists out there but there were not that many. So hats off to our founder, Max Swinton, for the vision and the courage to get ahead of the curve and establish such a revolutionary idea.
It must have worked, as we are here all these years later and growing with the times. Beach Rd is one of the great cycling routes in the world, On a weekend, 11,000 or more cyclists will travel up and down the road each day, savouring the pleasure of simply riding their bike. And we are thrilled to see triathlon now an integral part of the 'scene' also, to the point where we even have an ironman and challenge event going past our front door! And after waiting eagerly for the latest winning magazine or watching patchy coverage of the Tour de France, Hawaii ironman and little else on Wide World of Sports, now we can watch it all live whenever we want! Happy times.
Le Knicks was established to offer great product, great service and a place to drop in for anyone on a bike or indeed swimming or running at the beach. We want to support everyone's journey as they fall in love with the joy of the two wheeled journey!
We pride ourselves on offering a wide and unique range of products mainly sourced in Italy or here in Australia. As a 25 year old 'bricks and clicks' store, we also work hard to be part of our community, offering rides and runs, advice, training and events to try and give our 'tribe' the best experience we can.
Our wide range of apparel brands is sourced from around the world and we stock both on and off bike apparel for cyclists and triathletes. Our nutrition is also extensive with Torq, Shotz, Gu, Clif and more stocked. We also pride ourselves on our range of accessories such as helmets, shoes, sunglasses, skincare, bike parts and lubes. And last but not least, we are huge fans of the history of cycling and stock an extensive range of retro gear in homage to the golden history of cycling.
Whether you are an occasional cyclist or triathlete, a weekend warrior, ironman, racer, audax legend or cafe aficianado, we want to help you enjoy the simple pleasure of getting on your bike!