Every aspect of the product — from creation to production — is defined at our headquarters in Switzerland. It is here, in our home, at the ASSOS competence center that each product comes to life. ASSOS is located in the Swiss canton called Ticino. This lovely stretch of land can be described as a network hub or central point in Europe. A place that has maintained a tradition for first class textile engineering. A location where cycling enthusiasm and material research meet and meld into advanced technology.