October 21, 2017

It's no secret that we are always looking for the sweet spot of quality and design, with an eye to the continual improvement and innovation in apparel design and production.  And sometimes it is by looking back that we best move forward.  In this case, back to 1976 and the birth of Assos, a designer and manufacturer of cycling apparel we have long admired.  Until recently this has been from afar, so it is with delight that we can now say that we have joined the global Assos family, and starting with their peerless knicks are able to offer them to our own tribe.

Ticino in Switzerland is home base and, unusually, the whole process from inception to production, takes place there.  The story goes that it was Assos that were the first to start using lycra for cycling apparel.  True or not, the end result of that history and innovation is a first rate bib knick and short for men and women and we are thrilled to add them to our collection.  

In their own words "based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008) are only a few examples.

Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world: the integrity of the brand is safeguarded by carefully selected distributors who present ASSOS products to their markets with local expertise".

So pop in and check them out!



Leave a comment

Comments will be approved before showing up.